

"We cannot finish the journey of a wine, on the wine"
- António Luís Cerdeira
It is imperative to add more value to wine, a value that is cultural, that is sustainable. Wine is a context, we don't think of it without gastronomy, we don't understand it as something that is not cultural. "Wine is that thing you have at the beginning of the meal, that you need to start a conversation and it is the first thing you forget when it starts. Wine has to bring us memories, wine has to bring us a context. We talk about a concept around wine, about values around wine, about a mission around wine." - said Luís Cerdeira. Also in this context, the very important work of sommeliers in the dissemination and contextualisation of wines was once again highlighted. In this sense, Luís Cerdeira emphasizes the importance of strengthening relationships between the producing brands and their final sellers.


We begin this article by talking about the friendship between O Paparico and Soalheiro, Luís Cerdeira says that all relationships should be unique and unrepeatable and that the great secret of both is that we work with passion. "We have to think about things, we have to create a - WOW - in everything we do. The hardest part is getting an idea, getting a connection, whether it is a menu, whether it is a wine, whether it is a set of menus, whether it is a set of moments. I think with the teams together, ours and yours, we can create a set of ideas. All partnerships should have something in common, which is respecting the identity of each one and each space. I think O Paparico is a restaurant with its own identity and the advantage arises from the fact that we explore its potential and the potential of Alvarinho. In other words, with our wines and your creations, we encourage clicks in the minds of those who visit you and even in their own experiences.". - explains the producer.